https://www.beckywbrooks.com/home-sofia daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565367291449-4FYI0E6ATYAY1R30RYUF/BeckyBrooks2018.png Welcome https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/611b41f4-753f-4e0a-8a3a-4c709d5fea50/v1+copy.jpg Welcome - Product Marketing & GTM Strategies https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/03d2bd05-ffca-4eca-b908-26536a4348e7/v2+copy.jpg Welcome - Influencer Marketing & Collaborations https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/60eb6c59-531f-44d2-b649-cf8ac2af59e8/v3+copy.png Welcome - Content, SEO, and Video Marketing https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/29f9d50e-1acd-4f9b-b8a8-9f938b3ed2a7/v4+copy.jpg Welcome - Brand Messaging https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/bc9889c7-6315-4150-800c-b00ed842cdbd/v5.jpg Welcome - Thought Leadership https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/c62a8071-f25d-4554-8922-e61fd6d774e3/v6.jpg Welcome - Email Marketing https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Welcome https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Welcome https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Welcome https://www.beckywbrooks.com/marketingcomms daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/28d1560d-0cae-4c85-b41a-97987a977611/Screenshot+2025-03-16+at+11.24.44%E2%80%AFAM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/05a5ee01-046e-4986-b787-75b71b306f6e/visor-us-social-share-brand.png Services - Content & Video Marketing Here’s how I successfully transitioned an early-stage product from relying on paid ads to building sustainable growth through organic content, video marketing, and community engagement. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1576780715185-5XJOUYB9H4WDVSSLBPVT/iPhone%2B5.5%2Bscreen%2B4.jpg Services - Brand Messaging for Early-Stage Companies Early-stage tech startups often emphasize the technology itself and its cool features, but they often overlook the most important aspect: the benefits. After my time at Animoto, I spent several months working with a privacy app that needed a complete brand overhaul. More recently, I’ve focused on highlighting how Visor, a product designed for technical users, can solve their specific pain points. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565747365739-EY5MC5EVZ1QVCGVKZUB8/animoto-smw18.jpg Services - Thought Leadership & PR To build trust with prospects, current customers, and journalists, I led initiatives that positioned executives as thought leaders. Additionally, I spearheaded PR efforts that supported prospects throughout their purchase journey. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/60d7ff0c-1c5f-45e6-bd69-06ae98e74062/Screenshot+2025-03-16+at+6.18.53%E2%80%AFPM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/e4ec913f-6fd7-459c-84ff-f981cbfea80a/visornew.png Services - Visor’s New Website The redesigned website now features more robust product pages, many of which drive new leads through SEO. The site is now centered around the key Job-to-be-Done that we discovered through paid user analysis: a project portfolio management tool. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/0c386a63-26fd-4361-913c-7d8f60e0b344/Screenshot+2025-03-16+at+5.14.17%E2%80%AFPM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1577053444940-U2F53T85RRFJTI980NO3/1200.jpg Services - Product Marketing & Go-to-Market Strategy Explore how I drove adoption and awareness of new products, drove revenue growth, and led GTM initiatives that increased user engagement. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/3872186a-261a-4b1a-ac91-ee505278c1bd/Screenshot+2025-03-16+at+10.34.06%E2%80%AFAM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/15995a5b-6224-4870-b309-21710d0f7140/Screenshot+2025-03-16+at+7.32.08%E2%80%AFPM.png Services - Make it stand out https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/894dcd9c-fcb3-4897-8b32-0d15f2316cda/v6.jpg Services - Email Marketing I doubled both traffic and revenue for The Close’s email channel between 2020 and 2022 by implementing segmentation, personalization, and contextually relevant CTAs across the site that encouraged visitors to subscribe. As a B2B publisher, The Close needed to diversify traffic after heavily relying on SEO. My email marketing efforts helped broaden their reach and drive growth. Examples of emails are available upon request. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/d4047568-0535-4bc9-9139-275a8dbcab06/Screenshot+2025-03-16+at+10.26.18%E2%80%AFAM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/51e55c1c-268c-4af5-b33b-3f8b9c8e5a84/Think-Tank-Alaska.jpg Services - Influencer Marketing & Strategic Collaborations Influencers aren’t just content creators—they’re trusted voices, educators, and brand ambassadors who drive real engagement. By leveraging their reach and authenticity, I’ve developed influencer partnerships that fuel growth, increase brand credibility, and amplify product adoption. Here’s how. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/948f629d-85ec-4746-bdab-96b8a8a7db5b/Screenshot+2025-03-16+at+8.21.58%E2%80%AFPM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/41825bcd-967e-411e-989f-23771672eacd/jira-advanced-roadmaps.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/8aa67a2f-ff3c-4af9-b075-e129efc5d3a7/Screenshot+2025-03-16+at+6.10.01%E2%80%AFPM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/3cd494ba-f9aa-465b-b33f-35dcb17b7700/atlassiancommunity.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/a31b65b4-3940-41bc-a60a-cbb0014e6a83/visor.png Services - Visor’s Original Website The original website was inflexible, scoring poorly on Lighthouse SEO tests, and didn’t reflect the actual product’s look and feel. Additionally, the messaging failed to address the primary use cases of power users, resulting in a disconnect. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/bacd3118-183f-4e7e-bcab-35a68d4ffed4/Screenshot+2025-03-16+at+6.09.04%E2%80%AFPM.png Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.beckywbrooks.com/contact daily 0.75 2019-08-15 https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565836336320-1W09AVS86KSLSHKXIWQB/201310_4697781280725_893276412_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837302064-YQ405YCOEHQF2OYCC1UN/46720506_10217864357778836_774941769556033536_n.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565838372675-TH8BI9X8J0D8F9IG4J1E/IMG_0699.JPG Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837301843-8NWZX9K4B683SEPJXEFR/36712172_10216745614050942_3470183650744598528_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837304348-QXDQBM573XOILP8WVM86/67645368_10219932646124752_8724966937857097728_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837301661-HZA7D64521XCV8O3J6AT/12622167_10208564120478716_9206007259453111766_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837304259-BHHW1E930XY3QRXZ3RL3/67511646_10219932646604764_6531936707871244288_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837302447-A7AIZ969XVVRD3J97EY3/620620_4735555825065_941728151_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837418014-GC9WV2LX5646A36M3KDQ/IMG_0641.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837992591-J2JUTFWN3P84CF2T758V/IMG_0767.JPG Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837826661-NYQ7MUJIPZP2S8JWBAZX/IMG_8161.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837992204-OO5ESXNFSYP1YWDOYMRH/IMG_5678.JPG Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565836342898-UM80G0U2EN94PZTVPQKW/51821_4735146094822_1076734262_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837304737-VRL6GS24TKUNTRLCZNLL/67434232_10219932645364733_2608663049967501312_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837828865-Y9HCZU8D902OHW8IV9TN/IMG_8251.JPG Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565836336187-AK19AP48A7LEBS66IDRW/176750_4693820101698_614694076_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837986368-I08FX77EFORIWBDG6XLS/IMG_6253.JPG Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837304811-YKA7ILBFUY8G5SDT9QN4/67427256_10219932645084726_7950346582178660352_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565836342481-88VBUI2MF7M1MG58MGCB/664741_4735145774814_850036952_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837303749-T9KEMX3XJ4TN3V3EW40O/61095251_10219327513756821_1361119511704502272_o.jpg Contact https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565837303496-752JUMVZ4TWZ4LEW0YP8/60744092_10219321889136209_2135570873304743936_o.jpg Contact https://www.beckywbrooks.com/about daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/d427671f-008c-44a8-99e1-b687101687d3/24589362287_40bd73f6bd_o.jpg About - Hi there! I’m Becky — a growth-driven marketing strategist with 15+ years of experience scaling B2B tech startups. My expertise spans the full marketing funnel, from brand positioning and demand generation to content strategy and product marketing. I specialize in crafting and executing GTM strategies that drive user acquisition, engagement, and revenue growth. Whether launching a new product, refining messaging, or optimizing multi-channel campaigns, I thrive in fast-paced environments where strategy meets execution. I excel at working cross-functionally to turn insights into impact, ensuring marketing efforts align with business goals. Ready to see how I can help your brand grow? Explore my portfolio and case studies, check out the testimonials below or contact me. https://www.beckywbrooks.com/marketingcomms-1 daily 0.75 2025-03-16 https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565829638598-LOR7Y5DHRB67LVN95BT0/IMG_0168+%281%29.jpg Services (Copy) - Events + influencers to grow brand awareness A trusted influencer can effectively show how and why to use a product. Influencers are often a catalyst for people or businesses to try something new. I have collaborated with influencers to achieve sales goals and brand awareness KPIs via conferences, live streaming events and online content. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565799214268-7JZFJVM1RDG22A2B7M50/JaneGoodall_CaseStudy_Secondary_Desktop%402x-96a9af68f7.png Services (Copy) - Customer stories to fuel your content marketing strategy Customers can be your best allies for securing press and gaining the attention of prospective buyers. I forged collaborative relationships with big-name brands (e.g., Billboard Magazine, The Jane Goodall Institute) to do just that. Combining impressive results with well-known brands can help B2B companies get their value proposition across. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1565747365739-EY5MC5EVZ1QVCGVKZUB8/animoto-smw18.jpg Services (Copy) - Executive-level thought leadership to facilitate trust To develop trust among prospects, current customers and journalists, many companies have executives engage in proactive thought leadership. At Animoto, co-founder Jason Hsiao spoke at conferences and was featured in top business publications as the company pivoted to a B2B strategy. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1577053444940-U2F53T85RRFJTI980NO3/1200.jpg Services (Copy) - Surveys and research to secure evergreen press hits A great tactic to gain authority and to secure press hits year-round is to conduct a research study. At Animoto, I oversaw an annual survey to 1000 consumers and 500 marketers that gained coverage in leading business publications. https://images.squarespace-cdn.com/content/v1/5d499485a976fc000113861c/1576780715185-5XJOUYB9H4WDVSSLBPVT/iPhone%2B5.5%2Bscreen%2B4.jpg Services (Copy) - Rebrand of Jumbo Privacy I implemented a messaging overhaul throughout the product experience of this popular iPhone/Android app. Jumbo's value proposition became more succinctly and consistently communicated — users wanted to take back control of their data and privacy. Jumbo performs a multitude of scans across different platforms. Each scan's benefit was defined and brought to life in the app through educational copy, resulting in improved activation rates.